Sawa Rights Management lands Middle East disti deal for US TV channels

The distribution deal with Herring Networks gives viewers access to original lifestyle programming from the US.

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UAE-based content rights management company Sawa Rights Management (SRM) has signed a distribution agreement with US-based Herring Networks’ TV channels, AWE(A Wealth of Entertainment) and OAN (One America News Network). 

According to the deal, SRM will be able to license the channels to all platforms across the MENA region.

The channels have already launched on the Du TV platform in Dubai and negotiations with other pay-TV platforms are on-going, SRM revealed.

Commenting on the partnership, Ali Ajouz, CEO of SRM, said: “I am delighted to bring OAN and AWE to the MENA region, two unique HD channels offering viewers never before seen original lifestyle productions and the latest up to date news from the US”.